Dexter, a Subsidiary of DexKo Global Inc., Announces Brand Strategy Update for its Premium Supply and HiSpec Wheel & Tire, Inc. Businesses
NOVI, MICHIGAN (January 29, 2024) – DexKo Global Inc., the global leader in highly engineered trailer running gear, chassis assemblies, and related components, announces today that its wholly-owned subsidiary Dexter Axle Company (“Dexter”) is rebranding two recently acquired business under the trusted brand, Dexter.
During the past several years, Dexter’s steady growth has added new teammates, new customers, and new product offerings. To reduce the complexity of Dexter’s brand portfolio in North America, we are rebranding our Premium Supply and HiSpec Wheel & Tire, Inc., businesses to Dexter.
“Consolidating brands and product offering will make it easier for our customers and allow us to offer higher levels of quality and service,” states Adam Dexter, President and CEO, Dexter. “We thank the loyal customers of Premium Supply, HiSpec Wheel & Tire, Inc., and Dexter and look forward to continuing our long-lasting relationship.”
Watch for changes taking place over the course of the next several months. Building signs, truck graphics, business cards, websites, order documentation and many other items that will transition to the Dexter logo and company name. This new brand structure will continue to bring much needed clarity, making it easier to navigate our product offering and support our customer base.
Dexter is excited to continue expanding our product offering and services to the industries we serve. For over sixty years, Dexter has been recognized as a leader and a strong and dependable brand within our industry. Consolidating the brands of our more recently acquired businesses will bring clarity and assured stability for the next 60 years of continued partnership with all of the customers we serve. We have forged strong partnerships in numerous channels across our industry and we are committed to continuously supporting our valued partners in all aspects of our business.
