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Marketing Manager

Job Description

Dexter is the premier manufacturer and supplier of axles, suspension, brakes, doors, venting products, trailer parts, accessories, and towing components serving the commercial trailer, RV, heavy-duty, marine, agriculture, and manufactured housing markets has an opportunity for a Marketing Manager at our Corporate Headquarters located in Elkhart, IN Location.

Headquartered in Elkhart, Indiana, Dexter has manufacturing and distribution locations throughout the U.S. and Canada. Employing state-of-the-art robotics, precision welding equipment, and automated machining processes, Dexter has achieved many years of success through a commitment to the principles of superior quality, continuous improvement, and unparalleled customer service.

For more information about our company, access Dexter's web site at www.dextergroup.com.

JOB DESCRIPTION

The Marketing Manager coordinates corporate communication activities including brand identity and positioning, promotions and advertising, corporate events planning and management.

In addition, this role oversees collateral development including design, layout and maintenance of multiple catalogs and other marketing pieces. The individual selected for this role will work closely with marketing team, sales, product, and other teams support tasks such as presentations, promotional items, campaigns, and partnerships that support business objectives, drive brand awareness, generate leads, and increase sales.

RESPONSIBILITIES

Strategy Development:

•      Develops and implements comprehensive marketing strategies that align with the company's business goals.
•      Develops and executes targeted marketing campaigns across various channels (e.g., email, social media, content marketing) to reach specific audience segments.
•     Sets clear campaign objectives (e.g., lead generation, brand awareness, customer retention) and measure success using relevant KPIs.
•     Collaborates with team members to develop compelling marketing materials, including visuals, copy, and videos.
•     Oversees production of content marketing including all print literature and supportive marketing materials.

Brand Management:

•     Oversees brand identity across all marketing channels assuring a consistent brand message, including logo, color palette, and typography.
•     Maintains brand guidelines and ensure consistent brand application across all touchpoints.
•     Supports customer partnerships and collaborations.
•     Manages the company branded store and promotional items

Media Planning & Event Marketing:

•     Manages trade show participation, sponsorships and association memberships.
•     Plans and executes industry events, tradeshows, and support corporate events including coordination of logistics, marketing materials, and staffing for events.
•     Develops and executes comprehensive media plans, negotiate rates, and manage insertion orders to optimize advertising budgets.
•     Oversees the creation and placement of engaging feature articles and other content to promote brand awareness, generate leads, and drive sales.

Communications

•     Fosters strong relationships with key stakeholders, including employees, customers, and media, through effective communication strategies and messaging.
•     Coordinates internal and external communications including email blasts, written letters, and emails.

Minimum Qualifications

 

QUALIFICATIONS:

•     Bachelor's degree in business, marketing, or a related field
•     5+ years of experience in marketing role, preferrable in a B2B environment
•     Proven track record of developing and executing successful marketing campaigns.
•     Strong understanding of traditional marketing channels and tactics.
•     Excellent written and verbal communication skills.
•     Strong analytical and problem-solving skills.
•     Ability to manage multiple projects and deadlines.

ADDITIONAL SKILLS:

•     Working knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator) and understanding of preparing files for print.
•     Understanding of email marketing utilizing Constant Contact.

We care for our people.  Here are some of our great, comprehensive Benefits:

• Dexter offers a competitive wage
• Full benefits package including Health, Dental, Vision, Life, STD, LTD, FSA, HSA
• 3% profit sharing in our Safe Harbor program
• 401(k) Plan with company contributions
• Opportunities for internal career development and growth

Apply now to join an industry leader and make a difference in what we do for the customers we serve!

Equal Opportunity Employer

Offers of employment are contingent upon successfully passing a background check and drug screen. Dexter Axle Company is an equal opportunity employer. Applicants are considered for positions without discrimination on the basis of race, color, creed, religion, national origin, gender, age, disability, veteran status, citizenship status or any other characteristic protected by federal, state or local law.

Work Authorization

Dexter will only employ those who are legally authorized to work in the United States or Canada. We do not provide sponsorship. Individuals with temporary visas such as E, F-1 (including those with OPT or CPT), H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.